THEY CALL THEM PRH-ISMS.

Beliefs that define every home Justin Goff and the Pacific Ridge Homes (PRH) team build. Words like Honesty, Quality, and Commitment, principles that have turned a small family-owned construction company into the largest locally owned and operated homebuilder in Snohomish County. The PRH-isms go on, as does Pacific Ridge, through economic instability and a reignited Millennial-driven market, into an uncertain future where limited inventory threatens.

All in all, it's just another day in the Puget Sound area residential housing industry.

"It's not easy," says Goff, co-owner at PRH, referring to the building industry and its challenges, "and it's never black and white." Planners see things differently, the market fluctuates, and new rules provide ever-increasing challenges.

There's also an already diminishing land supply problem.

Lynn Eshleman, manager of land acquisition and development and director of government affairs at PRH, grapples with a host of challenges, not the least of which is simply finding land where people want to live. "We have to work around more pre-existing neighborhoods and that can mean neighbors opposed to new growth," she adds.

SO WHY KEEP DOING IT?

For Goff, it comes from a longtime love affair of building things, great things people can call home and start families in. He occasionally drives through communities built by his 23-person team, just taking it all in. Seeing one of their finished homes, condos, or townhomes become part of a community is always a fulfilling moment for him, a rare constant in the 15 years since PRH was founded. And though fulfillment doesn't pay the bills, it remains a driving force behind the company's original commitment to provide residents with a great place to come home to at the end of the day.

The past 15 years have been a boon for the former "secondary" housing markets, with sparse land and skyrocketing rents residing within city limits. Areas like South Everett, Lake Stevens, Marysville, and Mill Creek have become hot spots where commutes aren't too excessive, prices remain reasonable, and schools grade well. It's also where PRH homes line the streets.

So far, 2015 has been a banner year for PRH. "We can't build fast enough," states Goff, who has built 75 residences in just the past three months, with some 200 homes and 50 townhouses planned by year-end. This may seem rosy, however take a drive through Kirkland or Redmond for a look at the latest in "Northwest contemporary" architecture, where open floorplans and trendy distressed wood accents rule the roost. As always, buyers dictate the market, and their contemporary taste doesn't come cheap. The latest design elements can add $5,000 to $10,000 to a new home and it's up to Goff and co. to ensure that the trendsetters can afford the final product. Builders like PRH have countered rising costs by going higher density, forsaking once-treasured assets like big grassy yards for more compact lots designed to pack a higher quality punch. New homeowners, like builders, are learning to do more with less.

As always, there is a balancing act between building homes that people love, keeping them affordable, and remaining in business while doing so. And Goff credits the MBA for its part in forming a common voice that protects the homebuilders' well-being in regard to various governmental issues and giving builders the freedom to build, as opposed to manning the front lines of legislative affairs. It's this unified voice that jurisdictions listen to, which in turn allows builders to focus on creating the best products for current and future generations.

In terms of what he can control himself, Goff is quick to adapt in the face of constant change, keeping PRH consistent both in terms of value and quality, two pillars of the industry. He knows that "one bad thing trumps one hundred good things," when putting together the puzzle pieces that make the perfect home, which means that a working cohesion between all facets of the building process is a must, both in-house and out. He's also not afraid to think outside the box, promoting creativity within his expanding crew while working closely with each unique homeowner to ensure sustained happiness.

And so, with core values solidifying their foundation, PRH continues to build upon their simple yet effective blueprint for success. PRH continues to be, in the words of Eshleman, a team that "fosters respect (for) each other's opinions and ideas," which in turn cultivates innovation and ‘buildability' within the community and industry.

And hey, there's another PRH-ism.

Ed. note: Pacific Ridge Homes lives on today as a division of D.R. Horton.

Reports Confirm Home Building’s Significant Contributions to Washington’s Economy

Two newly released reports from the National Association of Home Builders (NAHB), commissioned by the Building Industry Association of Washington (BIAW), highlight the substantial economic benefits generated by homebuilding across Washington state.

Together, the reports show that residential construction plays a major role in supporting jobs, generating income for residents, and providing critical revenue for state and local governments.

Economic Benefits During Construction

The first report examines the economic activity created during the year homes are built, including job creation, wages, and tax revenue. Using housing production data from the 12-month period ending April 2025 and based on estimates from the Washington State Office of Financial Management (OFM), NAHB analyzed the direct and indirect impacts of new residential construction.

These impacts include not only construction-related employment and income, but also the ripple effects as workers and businesses spend earnings throughout the local economy.

For single-family homes, the construction of 14,348 homes generated an estimated one-year local impact of:

• $5.16 billion in income for Washington residents
• $1.25 billion in state and local taxes and other public revenue
• 44,686 jobs statewide
  

For multifamily homes, construction of 32,368 homes generated an estimated:

• $10.81 billion in income for Washington residents
• $2.18 billion in state and local taxes and other public revenue
• 92,916 jobs statewide

These figures reflect both direct construction activity and indirect economic activity driven by household and business spending.

Ongoing, Annual Economic Impacts

The reports also highlight the recurring annual benefits that continue once new homes are occupied. These impacts reflect the economic activity generated as residents live, work, and pay taxes in their communities

The annual recurring impacts of the newly built homes include:

Single-family homes (14,348 units):

• $978 million in income for Washington residents
• $355 million in state and local taxes and revenue
• 10,041 jobs

Multifamily homes (32,368 units):

• $2.17 billion in income for Washington residents
• $702 million in state and local taxes and revenue
• 22,345 jobs

These benefits continue year after year, underscoring how housing availability supports long-term economic vitality across the state.

Comparing Public Costs and Public Benefits

At a more practical level, NAHB’s findings show that every 100 homes built in Washington generate approximately $34 million in income, $7 million in public revenue, and support nearly 300 jobs—illustrating why residential development produces significant returns for both local economies and public budgets.

A separate NAHB analysis compared the public costs of residential development—such as infrastructure, services, and capital investment—to the revenue generated for state and local governments.

The findings show that, from a public finance perspective, residential development more than pays for itself within the first year.

Over a 15-year period, newly built single-family and multifamily homes combined are projected to generate:

• $18.76 billion in cumulative state and local revenue
• Compared to $9.42 billion in total public costs

Over that same period, the homes are expected to generate approximately $9.34 billion in net revenue, effectively doubling the public investment in infrastructure such as roads, schools, and essential services.

A Broad Benefit for Washington Communities

Taken together, the reports reinforce the far-reaching economic value of homebuilding in our state. Residential construction supports jobs, strengthens local economies, and provides a sustainable source of public revenue that helps fund community priorities across the state.

Resources

• The Economic Impact of Home Building in Washington: Income, Jobs and Taxes Generated — NAHB (November 2025)
• The Economic Impact of Home Building in Washington: Comparing Costs to Revenue for State and Local Governments — NAHB (November 2025)
• Homebuilders Offer Relief for State’s Budget Woes — BIAW (December 1, 2025)

By MBAKS Senior Policy Analyst Allison Butcher

The housing and economic indicators featured in this month’s Builders Bulletin reflect the state of the market just prior to the start of the COVID-19 crisis in the Puget Sound region. It shows housing inventories still very low in our two counties, with 1.17 months’ supply in King County and 0.93 months’ supply in Snohomish County. Data from the Northwest Multiple Listing Services also show median home prices holding steady in February—$615,000 in King County and $494,263 in Snohomish County. The February unemployment rate was a near record-low 2.6% for Seattle/Bellevue/Everett and statewide construction employment was 225,200.

The Builder's Bulletin is intended to provide a convenient way to track housing in our market and includes information from the Northwest Multiple Listing Service, State of the Cities Data Systems, Office of Financial Management and the Washington State Employment Security Department.

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