Many small business owners find themselves stuck behind a desk for hours just to keep up with payroll and HR compliance. Sound familiar?

By Cassie Yatcilla, PrimePay

You may think it would be too expensive or that you have too few employees to outsource your payroll. However, it is quite the opposite. The time you’ll gain back to focus on your company’s needs will surely reward your bottom line and give you and your employees peace of mind.

Here are five ways you can improve your business with your new free time:

1. Learn Search Engine Optimization (SEO)

   SEO is the process of increasing website traffic by gaining a high rank on the list of search results in search engines like Google. With a majority of people researching products and services before they buy, it is key for your business to be seen.

   For example, if you run a small remodeling business, you want to be at the top of the search results when someone Googles “remodelers near me.” This allows the potential customer to easily find your business.

   The good news? You don’t have to be a computer whiz to make a difference in your search results ranking! You can improve your ranking just by adding a few keywords to page titles on your website.

   Having basic knowledge of SEO can drastically improve your websites search ranking, thus increasing traffic. A good place to start is by reading The Beginners Guide to SEO and begin to implement some tips and tricks into your website design.

2. Take Google Analytics and AdWords courses

   Don’t know where your web traffic is coming from? Consider joining Google’s Analytics Academy to learn how to grow your business through data collection and analysis. This will allow you to find out if people are accessing your website from their phones or desktops and where people are looking for you. For example, let’s say you run an appliance showroom and find out that most of your website traffic is coming from people ages 45–54. They’re finding you from their desktop computers, are within a ten-mile radius, and are visiting your website on evenings and weekends. You can assume they are searching “appliance stores near me” from their nearby home.

   Use this knowledge to target advertisements to those people when they search for appliances on Google. You can do that by using Google AdWords. The Academy for Ads is where you will gain new digital skills, create new awareness, and learn how you can succeed with Google Ads. This will allow you to create ads that appear on Google, as well as have ads pop-up on other websites when your potential buyer is browsing the internet. Google Analytics will then help you measure your conversion rate to see what is working and what is not. Hello, future!

   

3. Talk to your target market
   

   Nothing is better for a business than keeping a great relationship with your target market. Make surveys and interview your top customers to discover what they love and what their biggest pain point is for your line of business. There are plenty of free survey tools, like Survey Monkey, that you can use to get answers to your business questions.

   This will help you stay in line with your current customers and help you gain new ones. Don’t forget to confirm who your target market is with Google Analytics. Remember, Google Analytics can show you who is searching for you and through what medium they are finding you.

4. Outline a hiring plan

   Many small businesses feel that hiring new employees is one of their biggest challenges. Take time to campaign your open position on social sites like Indeed or LinkedIn. Learn new interview questions to ask, like the Behavioral Event question, and what personality traits and skills to look for in your ideal candidate.

   Just because the perfect candidate agreed to join your team doesn’t mean that they are planning on staying for the long run. Make sure to have seamless employee onboarding to present your company as professional and organized to the new employee. Check out three ways to implement employee onboarding that increases retention.

5. Hold weekly brainstorming sessions with your team

   You may think, “Why do I need to do this? We see each other every day.” As a small business owner, you have the unique advantage of being able to get to know your employees on a more personal level. Because of that, it is important to carve out time to speak to your employees weekly. Use these brainstorming sessions to follow-up on projects, learn about trends your employees are noticing, and how you can better help your employees succeed. This will create an open conversion where employees should not be afraid to state their opinions and explain their new ideas.

Outsourcing payroll can improve your business.

Think about your current process for handling payroll. How much time are you spending on managing time sheets, tracking down employees to confirm their hours worked, and cross-referencing federal and state regulations to ensure you’re reporting taxes properly?

When you remove those duties from your work schedule, all the extra time gained can be spent experimenting with the tasks outlined above, improving your business. PrimePay's all-inclusive payroll, tax, and HR bundle lets you get back to business quicker. Get 60 days free today!

And be sure to check out more exclusive MBAKS member benefits with PrimePay.

Contact:
Stephanie Giralmo, Public Relations & Media Manager
Master Builders Association of King and Snohomish Counties
p 425.457.7067

FOR IMMEDIATE RELEASE

MBAKS Announces 2021 Award Winners

BELLEVUE, Wash., Dec. 9, 2021—The Master Builders Association of King and Snohomish Counties (MBAKS) announced the 2021 award winners at its annual year-end gala on Thursday, December 9.

Each year, MBAKS recognizes members in eight different categories: Spirit of Service, Emerging Leader, Moving the Market, Associate of the Year, Remodeler of the Year, Builder of the Year, Exceptional Service, and the MBAKS Hall of Fame Award. Winners are decided through an open member nomination and awards committee process.

Here are 2021’s winners:

Todd Levitt, Murray Franklyn Family of Companies, Bellevue, WA

Spirit of Service Award

The Spirit of Service Award recognizes an individual or company in the homebuilding industry that has demonstrated compassion and dedication through service. Volunteering time, talent, or ideas that empower or improve the quality of life of individuals, families, or groups in our community.

In 2021, Todd Levitt served as MBAKS President, where he made service his annual theme. In addition to his service to our industry, Todd also volunteers in the community, working with the Boy Scouts of America, Doxa Housing, and MBAKS’ Rampathon and Painting a Better Tomorrow community events.

Cameron Kartak, AAA Kartak Co., Everett, WA

Emerging Leader Award

The Emerging Leader Award recognizes up-and-coming members who have made significant contributions to MBAKS and the homebuilding industry. In addition, they demonstrate tremendous potential for future leadership and service.

Cameron Kartak has mentored members of both MBAKS and staff at his family-owned business. He has served as Membership Council Chair, Associate Director at Large on the MBAKS Board of Directors, and Finance Committee member.

Joe Schwab, Uniplex Construction, Redmond, WA

Joseph Irons, Irons Brothers Construction, Shoreline, WA

Exceptional Service Award

The Exceptional Service award is the highest recognition award for members and staff for their many years of professional leadership and/or exemplary service to MBAKS.

Joe Schwab, who served as MBAKS President in 2008, has always been incredibly committed to the success of MBAKS and all our members. He has shown the same dedication while advancing our industry’s priorities on state and national levels, providing a stable, consistent voice for homebuilding during good times and bad.

Joseph Irons, who served as MBAKS President in 2016, has always had a passion for giving back to the community. As a past chair of the Rampathon Committee, he developed and designed many of the standards and processes members use to build ramps today. Irons Brothers Construction has been building Rampathon ramps for neighbors in need since 2005.

Melissa Irons, Irons Brothers Construction, Shoreline, WA

Sandy McAdams | PWB Woman of the Year

Named after past MBAKS president, Sandy McAdams, who was the first woman president of our association, the recipient of this award is selected by their peers. It honors an individual who exemplifies excellence and commitment to making a difference.

Melissa Irons has been an active member of MBAKS and its councils for more than a decade, along with volunteering for leadership roles within those councils. She has been a proactive volunteer in MBAKS community stewardship programs for several years, participating in Rampathon and Painting a Better Tomorrow.

Evergreen Certified, Seattle, WA

Moving the Market Award, Built Green

The Moving the Market Award recognizes a person, business, or government entity that has taken actions or implemented programs that advance and expand Built Green certification, promote Built Green as a brand, and demonstrate a commitment to environmental stewardship.

For more than a decade, Evergreen Certified has worked with dozens of MBAKS builder members to help remove barriers that would prevent them from reaching for more sustainable practices. The company has verified hundreds of units and their projects have won both local and national awards.

Luellen Smith, Rhino Wine Cellars and Cooling Systems, Issaquah, WA

2021 Associate of the Year

The Associate of the Year award is dedicated to non-builder MBAKS members who have made an impact on the association and its work.

Luellen Smith has a long and accomplished tenure on the MBAKS Board of Directors, she has served as Secretary of the Finance Committee, and chaired the Membership Council, Membership Retention Committee, the REX/T-REX Awards, and Professional Women in Building Council.

Jennifer VanderBeken, VanderBeken Remodel, Marysville, WA

2021 Remodeler of the Year

The Remodeler of the Year award is presented to leaders in the remodeling industry, who display an exemplary talent in their work.

Jennifer VanderBeken’s artistry and skill as a remodeler have earned her numerous accolades, including two REX/T-REX Remodeling Excellence Awards in 2016 and 2020. She has also taken home the BIAW Excellence in Remodeling Award in 2019, 2020, and 2021, the National Chrysalis Award in 2018, and Best of Houzz Service Award.

Brian Holtzclaw, Village Life Homes LLC, Lynnwood, WA

2021 Builder of the Year

The Builder of the Year award doesn’t just go to members with exceptional building capabilities, but to those members who go beyond and are leaders within the industry.

Brian Holtzclaw, served as MBAKS President in 2020, works as legal counsel for Village Life, and represents the great citizens of Mill Creek as Mayor. When the State shut down in March 2020, he lobbied relentlessly alongside MBAKS and BIAW to convince Governor Inslee to reopen the construction industry. As a result, construction was the first major industry to get back to work in May 2020. Brian has had a distinguished career touching on every aspect of homebuilding.

Brian Ross, Oakpointe, Bellevue, WA

MBAKS Hall of Fame

The purpose of the MBAKS Hall of Fame award is to honor people who have made significant and lasting contributions to our association.

Throughout Brian Ross’ time at MBAKS, he has been a tireless supporter of sound housing policy and Government Affairs’ efforts to advance it. He remains active on the Affordable Housing Council board and his dedication and service to MBAKS is matched by his highly attuned business sense when it comes to housing and development.

For more information on this release, contact Stephanie Giralmo at sgiralmo@mbaks.com

About MBAKS

Founded in 1909 and headquartered in Bellevue, Washington, the Master Builders Association of King and Snohomish Counties (MBAKS) is the nation’s oldest and largest local homebuilders’ association. Like our founders, our members continue to take a leading role in all facets of homebuilding and support the planning for a growing region. From new technology to advances in sustainability, from collaborative public policy efforts to investing in our communities, our commitment to a thriving, inclusive and well-planned region never wavers. We are the professional homebuilders, architects, remodelers, tradespeople (carpenters, framers, roofers, plumbers, electricians), planners and engineers, suppliers, manufacturers, and sales and marketing professionals in your community who believe everyone deserves access to a healthy and productive place to call home.

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By Kate Wagner, Curbed Seattle

Until around 2007, McMansions mostly borrowed the forms of traditional architecture, producing vinyl Georgian estates and foam Mediterranean villas.

But in the last 10 years, this has begun to change: McMansions are now being constructed in architectural styles from the 20th century, specifically modernism. We are witnessing the birth and the proliferation of modernist McMansions: McModerns.

Though McModerns are commonly found in the places where modernism itself thrives—indoor-outdoor climates like the West Coast and the Southwest, and near liberal cities on the East Coast—they are also beginning to pop up in burgeoning tech hotbeds south of the Mason-Dixon, such as central North Carolina and Atlanta, Georgia. McModern houses are following the trail left behind by NPR, Chipotle, and MacBook Pros: They've become popular with younger, tech-savvier, and more highly educated individuals.