Many small business owners find themselves stuck behind a desk for hours just to keep up with payroll and HR compliance. Sound familiar?

By Cassie Yatcilla, PrimePay

You may think it would be too expensive or that you have too few employees to outsource your payroll. However, it is quite the opposite. The time you’ll gain back to focus on your company’s needs will surely reward your bottom line and give you and your employees peace of mind.

Here are five ways you can improve your business with your new free time:

1. Learn Search Engine Optimization (SEO)

   SEO is the process of increasing website traffic by gaining a high rank on the list of search results in search engines like Google. With a majority of people researching products and services before they buy, it is key for your business to be seen.

   For example, if you run a small remodeling business, you want to be at the top of the search results when someone Googles “remodelers near me.” This allows the potential customer to easily find your business.

   The good news? You don’t have to be a computer whiz to make a difference in your search results ranking! You can improve your ranking just by adding a few keywords to page titles on your website.

   Having basic knowledge of SEO can drastically improve your websites search ranking, thus increasing traffic. A good place to start is by reading The Beginners Guide to SEO and begin to implement some tips and tricks into your website design.

2. Take Google Analytics and AdWords courses

   Don’t know where your web traffic is coming from? Consider joining Google’s Analytics Academy to learn how to grow your business through data collection and analysis. This will allow you to find out if people are accessing your website from their phones or desktops and where people are looking for you. For example, let’s say you run an appliance showroom and find out that most of your website traffic is coming from people ages 45–54. They’re finding you from their desktop computers, are within a ten-mile radius, and are visiting your website on evenings and weekends. You can assume they are searching “appliance stores near me” from their nearby home.

   Use this knowledge to target advertisements to those people when they search for appliances on Google. You can do that by using Google AdWords. The Academy for Ads is where you will gain new digital skills, create new awareness, and learn how you can succeed with Google Ads. This will allow you to create ads that appear on Google, as well as have ads pop-up on other websites when your potential buyer is browsing the internet. Google Analytics will then help you measure your conversion rate to see what is working and what is not. Hello, future!

   

3. Talk to your target market
   

   Nothing is better for a business than keeping a great relationship with your target market. Make surveys and interview your top customers to discover what they love and what their biggest pain point is for your line of business. There are plenty of free survey tools, like Survey Monkey, that you can use to get answers to your business questions.

   This will help you stay in line with your current customers and help you gain new ones. Don’t forget to confirm who your target market is with Google Analytics. Remember, Google Analytics can show you who is searching for you and through what medium they are finding you.

4. Outline a hiring plan

   Many small businesses feel that hiring new employees is one of their biggest challenges. Take time to campaign your open position on social sites like Indeed or LinkedIn. Learn new interview questions to ask, like the Behavioral Event question, and what personality traits and skills to look for in your ideal candidate.

   Just because the perfect candidate agreed to join your team doesn’t mean that they are planning on staying for the long run. Make sure to have seamless employee onboarding to present your company as professional and organized to the new employee. Check out three ways to implement employee onboarding that increases retention.

5. Hold weekly brainstorming sessions with your team

   You may think, “Why do I need to do this? We see each other every day.” As a small business owner, you have the unique advantage of being able to get to know your employees on a more personal level. Because of that, it is important to carve out time to speak to your employees weekly. Use these brainstorming sessions to follow-up on projects, learn about trends your employees are noticing, and how you can better help your employees succeed. This will create an open conversion where employees should not be afraid to state their opinions and explain their new ideas.

Outsourcing payroll can improve your business.

Think about your current process for handling payroll. How much time are you spending on managing time sheets, tracking down employees to confirm their hours worked, and cross-referencing federal and state regulations to ensure you’re reporting taxes properly?

When you remove those duties from your work schedule, all the extra time gained can be spent experimenting with the tasks outlined above, improving your business. PrimePay's all-inclusive payroll, tax, and HR bundle lets you get back to business quicker. Get 60 days free today!

And be sure to check out more exclusive MBAKS member benefits with PrimePay.

By Mike Pattison, Snohomish County Manager

In December 2016, the Washington state Supreme Court struck a blow to vesting rights when it ruled that newly adopted stormwater regulations do not vest. The Court let stand a window for certain projects to remain vested. The new stormwater regulations will apply to all applications submitted after July 1, 2015 and projects approved prior to July 1, 2015 which have not started construction by June 30, 2020.

The case, Snohomish County, et al. v. Pollution Control Hearings Board, will severely impact applications that have been submitted to a jurisdiction but are not yet approved. The opinion eliminates vesting for environmental regulations mandated by the state, including stormwater.

An editorial by MBA President Mike Walsh was recently published in The Herald discussing the case and explaining why vesting is so important to the homebuilding industry.

While there is no ability for local government to overcome the decision with local legislation, King and Snohomish counties are currently petitioning the Court to reconsider and clarify some of the opinion.

Further, there is a proposal before the Washington State Legislature, Senate Bill 5212, that would restore vesting rights.

For more information, contact Snohomish County Manager Mike Pattison, 425.460.8203.

On November 19, Snohomish County Superior Court Judge Jennifer Langbehn issued a final decision in a lawsuit challenging Initiative 24-03. The lawsuit was brought by the Master Builders Association of King and Snohomish Counties, together with several of its homebuilder members and other businesses operating in Everett and Snohomish County. The initiative, sponsored by Standing for Nature, was approved by Everett voters in the November 2024 general election. Consequently, the City of Everett was the named defendant in the lawsuit. However, the city agreed with MBAKS that Initiative 24-03 exceeded local initiative powers and “undermines all of the efforts of the City to protect the environment without shutting down all development and industry within the City.”

Judge Langbehn, in her ruling on MBAKS’s motion to declare Initiative 24-03 invalid, agreed with MBAKS and the city. She confirmed that under state law “[t]his initiative’s provisions are directly contrary to the water rights system established by the State and is outside the scope of the City’s authority.” Judge Langbehn therefore concluded that “Plaintiffs are entitled to a declaratory judgment that Initiative 24-03 exceeds the scope of the local initiative power and is therefore invalid.”

This is an important win for housing, the environment, and the community. “As a trade association with members proudly building homes in the City of Everett, we are grateful that the Judge Langbehn affirmed the position we fought for with city officials and local businesses that Initiative 24-03 is invalid,” said Jerry Hall, executive director of MBAKS. “Homebuilding must already adhere to strict local and state regulations that protect our water, air, and land. We know that environmental protection and housing are not competing goals, they depend on each other. The invalidation of Initiative 24-03 allows this existing framework to continue working as intended. We filed suit because it was necessary to protect the public’s best interest and ensure that our shared values of environmental stewardship are upheld as new homes are built and existing homes are remodeled for current residents, newcomers, and future generations.”

Under the laws governing local initiatives, City of Everett officials acted consistently with their obligation to put Initiative 24.03 before voters once the required number of signatures was verified. State law does not permit the city to consider whether the content of Initiative 24-03 complies with local initiative powers when determining ballot eligibility. As a result, the initiative appeared on the November 2024 ballot in Everett. Following the election, MBAKS asked the Snohomish County Superior Court to invalidate the unlawful initiative.