By MBAKS Content Strategist James Slone

Reducing greenhouse emissions means housing more people in healthier, more energy-efficient homes in cities near jobs, amenities, and transit. Unfortunately, a lack of affordable options has priced residents out of booming cities like Seattle and into sprawling suburbs with long, carbonintensive commutes.

A new generation of homebuilders understands that the lack of affordable housing and climate change are related problems requiring interlinked solutions. One of the leading lights in this new way of thinking and acting is Green Canopy NODE.

Where housing is located and who can afford it matters as much as how it’s built—a realization Green Canopy NODE intuitively grasps. For them, solving the housing problem at scale means creating a new paradigm where green housing is accessible to people of all income levels. It sounds easy, but it’s complicated.

Green at Scale

Green Canopy NODE brought together Seattle-based carbonmitigating construction firm NODE with Green Canopy, a green development and construction company based in Seattle and Portland with a long history helping lead the net zero revolution.

In a 2021 press release announcing their merger, Green Canopy NODE Co-CEO Bec Chapin said that the company’s aim was “an evolution of the industry to build more houses faster that create greater health, wellbeing, and resiliency for people and communities now and in the future.”

For Aaron Fairchild, Green Canopy NODE co-CEO, it’s as much a moral question as a practical one.

“As humanity continues to grapple with the need to house more people, our communities and planet feel the strain. We’re trying to lessen the strain and offer more regenerative solutions that help build communities while prolonging the life of the resources required to do so.”

For Green Canopy NODE, transforming the homebuilding industry requires a multifaceted approach: building more housing where it’s needed, offering a full suite of development services to other housing providers, prefabricating building components offsite, and deploying an impact investment fund for projects.

Build, Build, Build

Green Canopy and NODE’s coming together allowed them to pool their respective experience in green development and technological innovation to scale up construction, leading to their multifaceted approach. I recently chatted with Fairchild to find out more about each aspect of their overall work.

Obviously, the first is building housing, lots of it.

Green Canopy NODE builds rowhouses, townhomes, and multifamily units because they’re a more affordable option for families who want to live in high-quality neighborhoods with jobs and amenities. They are experts in the “missing middle” with the real estate chops to secure land for infill development.

Not an easy ask in a city where land value is through the roof.

“It’s hard to build affordable housing in urban areas where housing is needed most,” Fairchild explains. “It requires greater subsidies and a more flexible approach. As time goes on, private, nonprofit, and public partnerships will become the norm.”

It’s not enough to just build them. They also have to be green.

“Nearly 100 percent of our homes are Built Green or Earth Advantage Certified,” says Fairchild. “At Green Canopy, we historically focused on energy efficiency. We’ve always built all-electric homes and have completed several net zero homes,” or homes that produce more energy than they take from the grid.

Building green homes not only helps the environment; it also makes housing a more affordable proposition. “Because we build homes that perform well beyond code, utility costs are lower, and residents save money.” Remarkably, the company is able to deliver net-zero-ready homes to the market at the same price as code-built.

But decarbonization is no longer just about saving energy. Green Canopy NODE has recently started focusing on carbon emitted from the production of their building materials, what’s known as embodied carbon. Making sure embodied carbon doesn’t outweigh a home’s performance is the next frontier in green building.

Promoting Innovation

Perhaps the most essential element of lowering green construction costs is using new technologies to increase productivity, including standardizing building components, modernizing the workforce by training them in the latest in construction methods, and manufacturing pre-fab building components.

For Fairchild, manufacturing is especially important. “To scale up and lower costs, the industry will need to embrace the power of off-site manufacturing more and more. It is the only known pathway to the sort of efficiencies required to build more sustainable, higherquality, lower-cost housing.”

By manufacturing offsite in the controlled environment of a factory and quickly assembling components onsite, Green Canopy NODE avoids inefficiencies. The company is investing heavily in pre-fabricated solutions that can be moved directly from manufacturing facilities to project sites.

They’re especially excited about fabricating cross-laminated timber (CLT)—an engineered wood product made from wood stacked and glued together at 90-degree angles—for residential mid-to-low rise construction.

CLT is easy to carve and groove with computer-controlled cutting machines, making it uniform and easy to install. The best part? “Along with being a beautiful and exceptionally strong building material,” Fairchild enthuses, “CLT also sequesters carbon and can be reused at the end of a building’s life."

Spreading the Love: Development Services and Impact Investment

To deliver the high volume of housing needed to have a substantial impact, Green Canopy NODE also needs to be able to employ their strategies on an expansive multi-project scale. The best way to do that is by extending a helping hand to other builders and nonprofit housing providers.

Their real estate development services have helped complete hundreds of homes reliably and cost-effectively. Current projectpartners include Sunnyside Village Co-Housing, Habitat for Humanity, Africatown Community Land Trust, Homestead Community Land Trust, and Grow Bainbridge.

Their services cover all aspects of homebuilding, including acquisition, finance, estimating and feasibility, architecture, construction, and warranty services. The key to their services’ effectiveness, says Fairchild, is that they’re vertically integrated.

“Vertical integration means our team can work with you at any stage of the development process, avoiding the headache of external bottlenecks.” It lowers the cost of developing housing projects because it cuts construction costs by consolidating different stages like R&D and procurement.

The result is a high degree of flexibility and control. “We’re able to rapidly respond to requests, enhancing our ability to collaborate.” And because the company manages real estate funds, they can drive housing demand in a way that’s “aligned with our sustainability and technology goals.”

The company created an impact investment fund management firm, Green Canopy NODE Capital, to invest in infill building projects in Seattle and Portland.

Currently, Green Canopy NODE offers both investment and fund management for more than 90 shareholders and over 45 limited partners. Over the last decade, the company has leveraged their building expertise and knowledge of the housing market to raise and manage over $70 million in accredited investor capital.

Heart and Soul

Green Canopy NODE has already tallied an enviable list of accomplishments. As of this writing, they have built more than 300 Built Green and Earth Advantage Certified homes in and around Seattle and Portland, mitigated 33,000 metric tons of greenhouse gas, and steered investment to six major infill projects. And they’re just getting started.

This success isn’t just an outcome of their business acumen. It’s driven by a housing philosophy. Housing is the “nexus of our lives,” their website declares, “providing shelter, safety, and security,” a place “where one can develop a sense of love, belonging, acceptance with friends and family.”

Housing is also a solution to sprawl, homelessness, and climate change. Its importance goes far beyond profitability. It may seem idealistic, but the company genuinely believes that a change in paradigm requires a change in thinking. Fairchild says that a sense of mission permeates their company culture.

The Green Canopy NODE team, he says, shares a sense of purpose, and “a desire to regenerate communities and environments.” When they take on new team members and partners, they “look for people from communities seeking greater empowerment and renewal.”

Of course, technology, experience, and expertise are crucial to carrying out the day-to-day work. But it’s their focus on community that may be the key to unlocking the new homebuilding paradigm. It’s the heart and soul of Green Canopy NODE.

Article photos courtesy of Green Canopy NODE

Spoiler: It's the top 10 green neighborhoods list. Georgetown is number eight.

Apologies for the clickbaity title. You should know that we would never make you click through twenty pages only to find a mediocre surprise at the end of the journey.

Back on topic, this is actually pretty cool for Georgetown, the area formerly known for satisfactorily dingy bars, burgers, and a weird smell probably produced by a mixture of said beer and burgers with a hint of airline fuel.

Redfin found that 56 percent of Georgetown homes were considered green, meaning they had one or more green features.

The study, conducted by Redfin data scientists, analyzed real estate listings for homes sold between January 2017 and April 2018 in more than 80 metro areas. The study also found that homes with the aforementioned one or more green features sold at significantly higher rates than those boring old techless homes—green had a median price of $569,000, compared to $522,000 for all other homes. That's…like a $47,000 difference. Right? Yes.

Numbers one and two on the list were, surprisingly, in Cleveland—the Malvern and Fenway neighborhoods in the upscale Shaker Heights neighborhood known for its sustainability efforts, among other things.

Neighborhoods in Philly, Orange County (CA), and the hipster haven Red Hook area of Brooklyn rounded out the list.

What does this mean for Georgetown? Nothing much more than a brag piece. It does, however, bring to light the fact that our builders and residents are trying. And that means something. Built Green, which certifies green homes in King and Snohomish counties and advocates for sustainability, can likely take some credit for Georgetown's number eight spot; last year, the partner program of MBAKS certified more than 800 new homes, which isn't easy to accomplish. Homes must adhere to vigorous checklists to be considered Built Green.

Says Built Green Program Manager Leah Missik, "Building green is about more than the gadgets that go into a home. (Programs like) Built Green work hard to promote healthy, sustainable communities in a variety of ways." Missik and Built Green are proud to lead by example both locally and at a national level. In fact, Missik says, "Each individual (Built Green) home is more water and energy efficient, healthier, and more comfortable, but our checklist also promotes walkability, access to transit, and community resources."

Missik drives home the importance of all-encompassing, sustainable communities like Georgetown and those others on the list, saying, "Homes are, after all, part of a community through the people who live in them!"

It's no secret that in progressive cities like Seattle and its surrounding areas that green is quickly becoming the new gold. People pay more for healthier, more sustainable homes and builders know this. Money has always talked, but when you attend a Built Green event, you quickly realize the people involved in green building also walk the walk. It's about more than higher home prices, which are already doing just fine in our area. It's about building a healthier future for our kids, and their kids, and so on.

Congratulations on being green, Georgetown. We'd buy you a beer, but you probably already have that covered.

Contact: data@mbaks.com

Puget Sound Region Sees Population Growth and Housing Demand

As of April 1, 2024, the Puget Sound region's population reached 4,483,900, reflecting an increase of 46,800 residents over the past year. This growth was primarily driven by King County, which added 30,300 people, followed by Snohomish County with 7,300, Pierce County with 6,300, and Kitsap County with 2,900 new residents.

This population surge underscores the urgent need for expanded housing options in the region. As more people move to Puget Sound, the demand for diverse and affordable housing solutions becomes increasingly critical.

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