King County home prices hit their lowest point for July since 2012

Is that faint rumbling we hear in the distance carryover from Seafair Weekend and its barrage of air and sea entertainment? Or could it be that ever-elusive housing bubble finally popping and coming back down to normal levels of absurdity?

After all, even the Blue Angels have left town.

Maybe they saw the inevitable spin back down to earth. Or perhaps we’re all just blowing this housing cooldown out of proportion. Whatever stance you take, one thing’s certain: the Seattle-area real estate market has fallen to its lowest point in four years, shedding a crevice of light for homebuyers and inducing a fleeting shock of panic for owners sitting on their plots of gold-laden land.

The number of homes for sale throughout King County rose a staggering 48 percent in July as compared to a year ago, according to the Northwest Multiple Listing Service, which means inventory now exceeds 2015 levels. The 48 percent jump is the biggest we’ve seen in a decade and is mostly due to homes that have been waiting patiently for owners on the market. All signs point to a noteworthy dip in demand, as July home sales reached their lowest prince since July of 2012, when the market was at a low point.

How big was the decrease? King County’s July median home price of $699,000 is down $27,000 from the record highs we saw earlier this year. Last year, July was the most expensive month of the year.

In Seattle, home prices were down $25,000, making the median $805,000. Eastside prices also saw a dip, falling $30,000 in just a month to a median price of $947,000. Snohomish County, not one to be left out, also saw an increase in active listings, up almost 16 percent from this time last year.

Have we finally hit the ceiling? If we have, it’s not just regional; the national trend at the moment is one of a long-awaited inventory uptick just as hotspots like Seattle, Silicon Valley, and Austin are finally cooling off—metaphorically, of course (enjoy 90 degrees this week). Seattle is unique in the fact that its home sales saw the second-biggest jump in the country, according to info gathered from realtor.com, right on the heels of our neighbors down south in Silicon Valley.

Why is this happening?

Those in the know point to stabilized rents, high mortgage rates, slightly less frenetic population and job growth, and waning interest from Chinese buyers.

Many are already shouting, “I told you so!” at the top of their lungs but, as always, time will tell if we’ll continue this down-surge or if we’re all just suffering from a curable case of “buyer fatigue.” In the meantime, inventory levels are still an issue; while King County has doubled its March inventory, we’re still significantly below a healthy four-to-five months of inventory, according to Robert Wassa of the Northwest MLS board of directors. And people still need a place to live in some capacity.

We’ll be hearing a lot more about our region’s housing trends, whichever way they end up going, in the weeks and months ahead. Stay tuned.

Originally reported by Mike Rosenberg in the Seattle Times, “More Seattle-area home sellers lower list prices as market cools way down,” August 6

Data gathered from realtor.com and the Northwest Multiple Listing Service

Help a service organization in your community!

MBAKS is currently accepting applications for our 15th Anniversary of Painting a Better Tomorrow.

Don't miss out on the opportunity to help a service organization in your community get their environment spruced up with a new coat of paint! We will be accepting applications for this year's event until July 31.

We're especially excited for this year's event, taking place on November 18 at a location to be determined, as 2017 marks 15 years of helping our community members brighten their days (and walls)! We encourage all service organizations in King and Snohomish counties to apply. We are aware that the aesthetic improvements of painting are also the easiest costs to cut from the annual budget in order to provide funding for crucial service needs to the community. To be considered, the organization must have a space that's in need of upkeep. That's it! Oh, and they also have to apply. We'll do the rest.

We ask you to reach out to organizations in your community and get an application in their hands. And make sure they get their application in by July 31!

Just think—by Thanksgiving, one local organization will be sitting in a beautiful, freshly painted space with one more item crossed off their 2018 budget.

Organizations can apply online or by contacting Michell Filleau-Maas, 425.460.8232 or mfilleau-maas@mbaks.com.

Many small business owners find themselves stuck behind a desk for hours just to keep up with payroll and HR compliance. Sound familiar?

By Cassie Yatcilla, PrimePay

You may think it would be too expensive or that you have too few employees to outsource your payroll. However, it is quite the opposite. The time you’ll gain back to focus on your company’s needs will surely reward your bottom line and give you and your employees peace of mind.

Here are five ways you can improve your business with your new free time:

1. Learn Search Engine Optimization (SEO)

   SEO is the process of increasing website traffic by gaining a high rank on the list of search results in search engines like Google. With a majority of people researching products and services before they buy, it is key for your business to be seen.

   For example, if you run a small remodeling business, you want to be at the top of the search results when someone Googles “remodelers near me.” This allows the potential customer to easily find your business.

   The good news? You don’t have to be a computer whiz to make a difference in your search results ranking! You can improve your ranking just by adding a few keywords to page titles on your website.

   Having basic knowledge of SEO can drastically improve your websites search ranking, thus increasing traffic. A good place to start is by reading The Beginners Guide to SEO and begin to implement some tips and tricks into your website design.

2. Take Google Analytics and AdWords courses

   Don’t know where your web traffic is coming from? Consider joining Google’s Analytics Academy to learn how to grow your business through data collection and analysis. This will allow you to find out if people are accessing your website from their phones or desktops and where people are looking for you. For example, let’s say you run an appliance showroom and find out that most of your website traffic is coming from people ages 45–54. They’re finding you from their desktop computers, are within a ten-mile radius, and are visiting your website on evenings and weekends. You can assume they are searching “appliance stores near me” from their nearby home.

   Use this knowledge to target advertisements to those people when they search for appliances on Google. You can do that by using Google AdWords. The Academy for Ads is where you will gain new digital skills, create new awareness, and learn how you can succeed with Google Ads. This will allow you to create ads that appear on Google, as well as have ads pop-up on other websites when your potential buyer is browsing the internet. Google Analytics will then help you measure your conversion rate to see what is working and what is not. Hello, future!

   

3. Talk to your target market
   

   Nothing is better for a business than keeping a great relationship with your target market. Make surveys and interview your top customers to discover what they love and what their biggest pain point is for your line of business. There are plenty of free survey tools, like Survey Monkey, that you can use to get answers to your business questions.

   This will help you stay in line with your current customers and help you gain new ones. Don’t forget to confirm who your target market is with Google Analytics. Remember, Google Analytics can show you who is searching for you and through what medium they are finding you.

4. Outline a hiring plan

   Many small businesses feel that hiring new employees is one of their biggest challenges. Take time to campaign your open position on social sites like Indeed or LinkedIn. Learn new interview questions to ask, like the Behavioral Event question, and what personality traits and skills to look for in your ideal candidate.

   Just because the perfect candidate agreed to join your team doesn’t mean that they are planning on staying for the long run. Make sure to have seamless employee onboarding to present your company as professional and organized to the new employee. Check out three ways to implement employee onboarding that increases retention.

5. Hold weekly brainstorming sessions with your team

   You may think, “Why do I need to do this? We see each other every day.” As a small business owner, you have the unique advantage of being able to get to know your employees on a more personal level. Because of that, it is important to carve out time to speak to your employees weekly. Use these brainstorming sessions to follow-up on projects, learn about trends your employees are noticing, and how you can better help your employees succeed. This will create an open conversion where employees should not be afraid to state their opinions and explain their new ideas.

Outsourcing payroll can improve your business.

Think about your current process for handling payroll. How much time are you spending on managing time sheets, tracking down employees to confirm their hours worked, and cross-referencing federal and state regulations to ensure you’re reporting taxes properly?

When you remove those duties from your work schedule, all the extra time gained can be spent experimenting with the tasks outlined above, improving your business. PrimePay's all-inclusive payroll, tax, and HR bundle lets you get back to business quicker. Get 60 days free today!

And be sure to check out more exclusive MBAKS member benefits with PrimePay.