Home is where life happens. It’s where we spend time with the people we care about, pursue the things we love, and create memories along the way. The spaces in our homes help make those moments possible.
At MBAKS, we believe everyone deserves a place to call home. More homes mean more people have the chance to make these moments happen. That idea inspired MBAKS’s new TV commercial, Room for What Matters, which started airing in June 2026.
The commercial highlights three distinct spaces in homes transformed by the people who use them in unique and unexpected ways: a family room reimagined as the ultimate game-night gathering place, a living room turned into a dog-training playground, and
a walk-in closet converted into a home recording studio.
The homes featured in the commercial are located in MBAKS member Greencity Homes’ Isla Community, a collection of three-bedroom
cottage-style townhomes in Kirkland. These homes provided the perfect canvas to bring our vision to life, and we are grateful to the Greencity team for their partnership and collaboration throughout the project.
The spot concludes with a look toward the future, featuring new homes under construction and the promise of more rooms—and more stories—to come. For this final scene, we partnered with MBAKS member Olsen Anderson and highlighted one of their residential projects in Seattle’s Queen Anne neighborhood.
We hope this commercial serves as a reminder that homes are about more than four walls and a roof. We invite you to watch it here, and
to see how it all came together, check out the below behind-the-scenes production video.
behind-the-campaign-room-for-what-matters